Clever Advertising - Hamburg, Germany.

13th Street, The Action and Suspense Channel in Hamburg Germany, implemented "Blood Bath," a clever advertising installation in a nightclub bathroom to promote their exclusive thrillers and horror films. Shortly after entering the bathroom the lights go out and black light illuminates the room revealing the remnants of a bloody crime scene with the channel's logo on the bathroom mirror and the slogan, "See what others don't see." This, my friends, is a clever (albeit morbid) go at getting the word out, and personally (as someone who is marginally a part of the advertising biz), I would like to see more of this innovative, deviceful and interactive product peddling on a daily basis. The average person living in New York City sees nearly 3,000+ advertisements a day! If even 1 out of 30 of these ads were permeated with further interaction and imagination it might make our daily lives a tad more stimulating. Creativity begets more creativity people! Don't just think outside the box, reinvent the box itself - fuck the box, how about a fuzzy octacontagon that reacts to sarcasm and turns it into techno music? 

See more clever ads here, courtesy of The Cool Hunter

RA music

For you sound freaks out there I have some news for you. Everything you've been listening to up to this point has been OUT OF TUNE! Well, sort of, rather it's been sliiiightly out of tune with the natural frequency of the universe, so to speak--don't stop reading, this is science not hippy chatter. See, we as humans like to think we're so good at perfecting that which put our minds too, and for the most part, we are. We're damn good at getting close anyway. When it comes to sound, we've created a tuning scale upon which all of our music is based--a "man made" standard of tuning. However, we're off by a tad. To understand what I'm talking about you need to learn about the RA frequency, discovered, or rather re-discovered, by a man named Alan Howarth (featured above). All of the greatest composers throughout history knew about it, subconsciously at least. Watch the video above to get a good overview of RA and visit the site below to learn more and convert your music to RA. If it doesn't blow your mind then there is something wrong with you. Listen to RA, feel good. Mahalo!

RA MUSIC 

Sydney Light Art

Vivid Sydney's Smart Light Sydney is kicking off down under in Sydney's harbour precinct featuring "dynamic light art sculptures using smart technology." Really cool stuff people! A few of the installations, including an impressive display on the sails of the Sydney Opera House (pictured above), are created by legendary musician and multimedia artist Brian Eno (look him up! And check out Bloom, his super cool iPhone app). I'm really bummed I won't get to stroll around one of the best cities in the world and check out some of the impressive installations as it'll only be around until June 14th. I encourage anyone who is there now, will happen to be there soon or is just stinking rich and bored, to go and check it out and enjoy. Bravo to a salubrious and spectacular showcase of smart light! 

Check out the gallery of pics here.

And the featured installations here.

The Hornitz

Went to see The Hornitz this past Sunday at the lovely Trash Bar in Brooklyn. For those of you who are not aware of the Hornitz (and I highly suggest that you remedy that) it is a totally unique trio of musicians hailing from Boston, including a very close and incredibly talented friend of mine on the bass trombone and the beatbox vocals/loopstation (best in the land). Check out their website here. If you ever have a chance, catch their show! You won't hear anything quite like it out there. Bravo Hornitz, you rock! 

Hughesy

Dave "Hughesy" Hughes is my favorite Australian comedian.  He has the 'bist' Aussie accent 'eevah' and a set of classic crazy eyes to boot. He's featured on the Aussie talk show Rove (above), and another great down under program called The Glasshouse, on which I had the pleasure of seeing him during my "educational" stint down under in '05. I'll be featuring snip-its of Hughesy on tMc, stay tuned. 

I'm white and I love the Red House

If I lived in North Carolina I would buy ALL of my furniture from The Red House. I would like every room in my house to be fitted with furniture of equality--good for black people and white people. One small step for furniture, one giant leap for racial equality! Watch the making of this commercial here.

Edible Crumb: Gotham Bar & Grill

I must give the Gotham Bar & Grill on 12 E. 12th St. some congrats on their 25th anniversary and a big recommend to all reading this. I had the pleasure of dining there this past September and wow did it have my taste buds hankering for more. I recommend the NY grilled steak with marrow mustard custard, vidalia onion rings and bordelaise sauce. In honor of the quarter century milestone, Executive Chef and Tastemaker, Alfred Portale if offering a special $25 prix fixe lunch. To find out more read the article in Edible Manhattan.   

New Yeti. Aim. Fire!

The newest Y.A.F

THC test

A BBC reporter tests intravenous THC.

Bob Log III

Went to see Bob Log III last night at Mercury Lounge. I gotta say, he killed it. If you haven't heard of him check him out. His new album, "My Shit is Perfect" is out. You can (and should) also watch the videos for his mega hit 'Boob Scotch' and his new single 'Clap Your Tits'. 

Yeti. Aim. Fire!

My good friend e.h., hailing from Chicago, makes this web-comic, Yeti. Aim. Fire! I will be featuring it on my blog now because I find it quite funny. It's about a Yeti and his thoughts, concerns, adventures etc... I like to read it--it's good for a laugh--and I suggest you do the same. Click the link below and you can read past Y.A.F.s and check out new ones updated Tue & Thur. 

Yeti. Aim. Fire!

tMc on the Celebrity Apprentice

This past Sunday, tMc was given the opportunity of a lifetime. A close friend invited my girlfriend and I to be honorary "seat-fillers" on the season finale live taping of the Celebrity Apprentice. I shit you not! It was a very interesting and entertaining evening to say the least. Lo and behold, millions of viewers across the nation got to witness, for a split second, a momentous event (pictured above). The Mightiest Crumb physically connecting with the TRUMP in a bear-claw high five upon his grand entrance on the show. I know what you're thinking, "What sort of effect does hand to hand contact with the concentrated arrogance and douche-baggary that is the TRUMP have?" Well I Purelled the shit out of my hand afterwards so I couldn't tell you. All I can say is, yes he looks like just as much of a wiry haired ass in person. YOU'RE FIRED BAAA!! 

Boston Bound

Heading to Boston tonight via the luxurious and legendary Chinatown Bus (pictured above)--I'm a veteran. Going to see brother crumb graduate from college tomorrow. I'm so proud of him and look forward to his continued success and the possibility of family perks in the hospitality industry--plenty of upgrades, discounts, mini-bar free for all's and sexy hotel parties. Congrats brother crumb. 

The "Flutebox"

This is incredible...

The Edible Crumb

One for the foodies. I'm a big fan of food and love to celebrate the edible. For those of you who share my zeal for the meal I would like to point you towards a wonderful grassroots publication available in cities all over the nation, Edible (insert city name here). The Edible family of magazines are a great local source for articles, info, events and stories of...well...Food! I will be featuring tid-bits attracting my personal interest from Edible Manhattan and Edible Brooklyn here on tMc periodically. For you bi-coastal jet setters, I would also like to give a shout out to Edible Los Angeles, because it's a fantastic publication (and I happen to know the publisher). Check out the websites below and get out there and masticate! 

Edible Manhattan

Edible Brooklyn

Edible Los Angeles

Trouble getting off the FDR

Yikes! Saw this puppy on my walk home yesterday around 20th & 3rd. This crumpled ride is actually shrouded in mystery. I spoke to the poor fellow who claimed this once fly whip (pictured above), and  all he told me was a) that it was totaled, (no shit!?), and b) that he had trouble getting off the FDR. Hmmm, interesting. I didn't bother to find out how it ended up on 3rd Ave. or what sort of "trouble" transpired--trouble was evident enough. Maybe he can sell it to the Guggenheim and they can hang it from the ceiling and call it Art. Or is that sooo summer of '08? Buckle up kids! 

Welcome to the 21st Century

Given the name, I'd say the facade of this building doesn't do justice for what they're claiming to be inside. I'd expect to see some colorful, urban rapscallions congregating out front, having a laugh over superannuated iPods and racing around on hover-boards endorsed by Hudson Hawk. Maybe the name of this school is simply outdated. You think? Time for a name change?  The School of What's Happening Now perhaps? Fuck it, who cares.  

Behold! Meat-Cage-Über-Grill

I'm sure this is a common cooking apparatus somewhere, maybe even on the summer streets of NYC, I do not know. All I know is that I got that special feeling inside when I saw it this past weekend on Broadway, near Gramercy.  The brilliance of this meat-cage-über-grill consists in it's simplistic, almost medieval execution of a primal satisfaction--cooking vast amounts of meat over an open flame. Am I easily impressed? Very Likely. However, on behalf of all carnivores everywhere, I will immediately begin plans for a portable, folding version of the m.c.u.g. Meat grillers unite! Start preparing for your next back yard bbq, camping trip or tribal gathering. 

iNcepTion!

Alas! Today marks the inception of the Mightiest Crumb (pictured above). blog blog blog... more to come.