Diesel Does Godard

Diesel has began a reputation for cool hipster web campaigns with a squeeze of retro relevance, let us not forget last years SFW XXX viral that brought back the gritty glam of 80's hardcore porn strategically animated in a fashion fit for ages 6 and up. The label's latest SS10 catalogue has particularly peaked my interest as it's a direct homage to the dance scene in Godard's Band a Part (those of you who know me will recognize this as a choice scene from one of my favorite films...I've posted about it before). Kudo's to Diesel for picking such a stellar homage. I'm on the fence about the music choice...can't quite decide if it fits (not losing any sleep over it, however). Thoughts about the video? Any Godard buffs wish to weigh in?

House of Imagination

Dear Syfy Channel, please allow me admittance into this house. I promise I will be nice and play by the rules. I can't promise, however, that I won't try and find Lou Diamond Phillips and challenge him to an epic game of lazer jai-alai.

Get some Nuts!!

Snickers has always had some pretty good ad campaigns but this takes the taco. Nothing too surprising here, Mr. T makes a dramatic entrance and opens with "You makin' me mad sucka!" right before launching into a full on Snickers catapult aerial attack. I find this hysterical and can't get enough of this ad, which is fitting because I would also eat, live, breath and bleed Snickers (especially the ice cream bars) if it was socially acceptable.

Adidas - Break Up Service (Japan)

Kosai Sekine directs this funny new ad/short for Adidas out of of TBWA/London. To promote Adidas' new Originals Safety Collection, this piece give you a look inside the life of Akira, a man who runs the No Sad, Big Smile Break-Up Service. His heart grows cold as he delivers bad news to not-so-significant others all over Tokyo. A clever campaign executed beautifully.

Stella ala Godard

Director Fredrik Bond out of Sonny, London, does a fantastic job on this ad for Stella Artois. He has successfully resurrected that French new wave cinema look in the spirit of Godard's Le Mépris, complete with a Bridgitte Bardot look-alike and a 007 style protagonist who's victoire écrasante ends in sartorial success with a cold beer in hand and garnished with humor. Bravo!

Clever Advertising - Hamburg, Germany.

13th Street, The Action and Suspense Channel in Hamburg Germany, implemented "Blood Bath," a clever advertising installation in a nightclub bathroom to promote their exclusive thrillers and horror films. Shortly after entering the bathroom the lights go out and black light illuminates the room revealing the remnants of a bloody crime scene with the channel's logo on the bathroom mirror and the slogan, "See what others don't see." This, my friends, is a clever (albeit morbid) go at getting the word out, and personally (as someone who is marginally a part of the advertising biz), I would like to see more of this innovative, deviceful and interactive product peddling on a daily basis. The average person living in New York City sees nearly 3,000+ advertisements a day! If even 1 out of 30 of these ads were permeated with further interaction and imagination it might make our daily lives a tad more stimulating. Creativity begets more creativity people! Don't just think outside the box, reinvent the box itself - fuck the box, how about a fuzzy octacontagon that reacts to sarcasm and turns it into techno music? 

See more clever ads here, courtesy of The Cool Hunter