Diesel Does Godard

Diesel has began a reputation for cool hipster web campaigns with a squeeze of retro relevance, let us not forget last years SFW XXX viral that brought back the gritty glam of 80's hardcore porn strategically animated in a fashion fit for ages 6 and up. The label's latest SS10 catalogue has particularly peaked my interest as it's a direct homage to the dance scene in Godard's Band a Part (those of you who know me will recognize this as a choice scene from one of my favorite films...I've posted about it before). Kudo's to Diesel for picking such a stellar homage. I'm on the fence about the music choice...can't quite decide if it fits (not losing any sleep over it, however). Thoughts about the video? Any Godard buffs wish to weigh in?

Bande a part - cafe dance (1964)

Some of you may be aware by now that tMc is a mighty mighty fan of Jean-Luc Godard. For your enjoyment I submit this clip of one of the best dance scenes in cinema history. This is the cafe dance scene in Godard's Bande a Part, aka "Band of Outsiders" in the U.S. Consequently, this movie (along with Godard's work in general) was the inspiration for the impeccably tailored designer label Band of Outsiders. Furthermore, this film impressed Quentin Tarantino so much that he named his production company A Band Apart. If you have not seen this film in it's entirety then I highly suggest you do. Enjoy

Side note - it must be noted that this scene also includes Anna Karina, Godard's muse and at one point wife, and in this crumb's opinion the most beautiful woman to ever grace the silver screen.

Stella ala Godard

Director Fredrik Bond out of Sonny, London, does a fantastic job on this ad for Stella Artois. He has successfully resurrected that French new wave cinema look in the spirit of Godard's Le Mépris, complete with a Bridgitte Bardot look-alike and a 007 style protagonist who's victoire écrasante ends in sartorial success with a cold beer in hand and garnished with humor. Bravo!