Adidas - Break Up Service (Japan)

Kosai Sekine directs this funny new ad/short for Adidas out of of TBWA/London. To promote Adidas' new Originals Safety Collection, this piece give you a look inside the life of Akira, a man who runs the No Sad, Big Smile Break-Up Service. His heart grows cold as he delivers bad news to not-so-significant others all over Tokyo. A clever campaign executed beautifully.

Intelligent Design

This is the cover of the latest issue of Boards Magazine, an industry publication about "the creative edge in commercial production. What makes this particularly interesting is the intelligent design that went into the making of this cover. Designed by the the UK based creative collective of artists, designers, musicians and writers known as Tomato, this cover represents, in my opinion, an exemplary instance of intelligent graphic design and conceptual creation in what they describe as a world where "the 'Now' very quickly becomes the 'Then.'" The thought process for this is described:

The Boards 'IT List' cover is a stream of consciousness. That was the brief: A collection of cultural signifiers that influence and affect our thoughts and actions. It's what's around us all, overlapping osmosis, familiar confusion. The ever-changing moment. We've made a multi-layered response. Each word stands for itself, but juxtaposed with others, takes on multiple meanings. How you read it, how far you look inside is what we're interested in. Visually. Don't call it a style, call it a process. - Tomato

MUST READ article on Boards behind the scenes here.

check out Tomato here and here.

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Clever Advertising - Hamburg, Germany.

13th Street, The Action and Suspense Channel in Hamburg Germany, implemented "Blood Bath," a clever advertising installation in a nightclub bathroom to promote their exclusive thrillers and horror films. Shortly after entering the bathroom the lights go out and black light illuminates the room revealing the remnants of a bloody crime scene with the channel's logo on the bathroom mirror and the slogan, "See what others don't see." This, my friends, is a clever (albeit morbid) go at getting the word out, and personally (as someone who is marginally a part of the advertising biz), I would like to see more of this innovative, deviceful and interactive product peddling on a daily basis. The average person living in New York City sees nearly 3,000+ advertisements a day! If even 1 out of 30 of these ads were permeated with further interaction and imagination it might make our daily lives a tad more stimulating. Creativity begets more creativity people! Don't just think outside the box, reinvent the box itself - fuck the box, how about a fuzzy octacontagon that reacts to sarcasm and turns it into techno music? 

See more clever ads here, courtesy of The Cool Hunter