Intelligent Design

This is the cover of the latest issue of Boards Magazine, an industry publication about "the creative edge in commercial production. What makes this particularly interesting is the intelligent design that went into the making of this cover. Designed by the the UK based creative collective of artists, designers, musicians and writers known as Tomato, this cover represents, in my opinion, an exemplary instance of intelligent graphic design and conceptual creation in what they describe as a world where "the 'Now' very quickly becomes the 'Then.'" The thought process for this is described:

The Boards 'IT List' cover is a stream of consciousness. That was the brief: A collection of cultural signifiers that influence and affect our thoughts and actions. It's what's around us all, overlapping osmosis, familiar confusion. The ever-changing moment. We've made a multi-layered response. Each word stands for itself, but juxtaposed with others, takes on multiple meanings. How you read it, how far you look inside is what we're interested in. Visually. Don't call it a style, call it a process. - Tomato

MUST READ article on Boards behind the scenes here.

check out Tomato here and here.

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