Kosai Sekine directs this funny new ad/short for Adidas out of of TBWA/London. To promote Adidas' new Originals Safety Collection, this piece give you a look inside the life of Akira, a man who runs the No Sad, Big Smile Break-Up Service. His heart grows cold as he delivers bad news to not-so-significant others all over Tokyo. A clever campaign executed beautifully.
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12 years ago
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