Wednesday, March 31, 2010

Diesel Does Godard



Diesel has began a reputation for cool hipster web campaigns with a squeeze of retro relevance, let us not forget last years SFW XXX viral that brought back the gritty glam of 80's hardcore porn strategically animated in a fashion fit for ages 6 and up. The label's latest SS10 catalogue has particularly peaked my interest as it's a direct homage to the dance scene in Godard's Band a Part (those of you who know me will recognize this as a choice scene from one of my favorite films...I've posted about it before). Kudo's to Diesel for picking such a stellar homage. I'm on the fence about the music choice...can't quite decide if it fits (not losing any sleep over it, however). Thoughts about the video? Any Godard buffs wish to weigh in?

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